A New Identity for Mercier Peinture

MANDATE

MERCIER, a renowned paint store with a rich history and a strong reputation among local residents, recently entrusted us with rebranding their company. Recognizing the importance of maintaining brand recognition, we embarked on a journey to refresh its image while preserving its core attributes.

Our team crafted a new brand identity, incorporating a bespoke stencil font that exudes uniqueness and character. We retained the original yellow and black colors to honor the store's legacy, seamlessly blending them with fresh complementary shades to create a vibrant and diverse palette. In addition to revitalizing the brand's visual appeal, we also undertook the challenge of redesigning and optimizing the physical and online store experiences. By strategically incorporating iconic imagery and brand elements, we have enhanced the overall aesthetic and improved the store's functionality and organization.

Through this comprehensive rebranding effort, MERCIER's renewed image now represents a harmonious blend of tradition and innovation, captivating loyal customers and new audiences alike.

ABOUT

MERCIER Painting, formerly Mercier Mercier, is a well-established destination for all things related to paint. With a legacy dating back to 1956, their stores have been the go-to choice for professionals and homeowners alike. Offering an extensive range of paint supplies and invaluable expertise, they have consistently served clients across Montreal's vibrant south shore.

EXPERTISE

Creative Direction + Branding + Graphic Design + Photography + Copywriting + Web Design.
Photography + Videography by Cédric Paré