Wildflowers for Reign Jewelry

Fall 2024 Campaign photoshoot for Reign Jewelry

We were thrilled when the PAJ team contacted us again for another exciting project. Our collaboration with PAJ, spanning several years for their Reign and Steelx brands, has been a testament to their trust in our creative vision for their stunning jewelry collections.

This year's fall shoot concept, "Wild Flowers," brings a fresh and enchanting narrative to life. Featuring the exquisite model Camille Bobic, we embraced a palette of pastel beige tones and moody photography to capture the essence of natural beauty. The shoot took place in a serene, natural environment adorned with lovely wildflowers, perfectly complementing the theme and showcasing the wild and daring elegance of Reign's jewelry.

Art Direction & Casting: Tsé Creative
Photographer: Max Comtois
Photo Editing: Julian Fraser
Model: Camille Bobic

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A Holiday Event at Héritage