Aralia Cosmétique: A Bold Identity Rooted in Nature

MANDATE

Our mandate with Aralia began with designing their packaging, visual identity, and website. From the start, we aimed to highlight the brand’s natural ingredients in a distinctive way. To achieve this, we created unique geometric patterns infused with vibrant colors and gradients, visually representing key ingredients like rosemary and baobab fruit in their first product. This bold approach quickly made the brand stand out on shelves while reinforcing its uniqueness and natural essence.

As the project evolved, we expanded our creative direction, refining every detail to ensure a cohesive and impactful brand presence. This led us to reimagine the logo, aligning it seamlessly with Aralia’s identity and vision. Through strategic design choices and a thoughtful approach, we helped shape a brand that not only captures attention but also tells a compelling story rooted in nature and authenticity.

ABOUT

Aralia Cosmétique is a Canadian brand dedicated to natural hair care, drawing inspiration from traditional Haitian recipes. Their carefully crafted products, including a nourishing leave-in mask and accessories, strengthen, protect, and enhance all hair types with high-quality natural ingredients.

EXPERTISE

Creative Direction + Branding + Graphic Design + Packaging + Web Design + Copywriting