Rooted in Growth: Crafting a Timeless Identity for the Bas-Saint-Laurent Investment Fund

MANDATE

Our mandate for the Bas-Saint-Laurent Investment Fund was to create a brand identity that embodies its values and strong regional ties. The design conveys trust, stability, and long-term growth through a sophisticated and timeless aesthetic. Inspired by the region’s landscapes, the visual identity integrates natural elements and a refined color palette that reflects its strength and vitality.

A key element of the design is a stylized deer antler, symbolizing resilience, wisdom, and the steady flow of investment. Its structure subtly echoes the region’s rivers, reinforcing the Fund’s role in driving sustainable economic growth. This balance of modernity and tradition creates a visual identity that is both meaningful and enduring.

ABOUT

The Bas-Saint-Laurent Investment Fund is a strategic financial lever dedicated to the economic development of the region. It supports local businesses by providing patient capital and financing solutions tailored to the needs of entrepreneurs. By fostering growth, innovation, and job creation, the Fund actively contributes to the economic vitality of Bas-Saint-Laurent.

EXPERTISE

Creative Direction + Branding + Graphic Design + Strategy + Web Design + Copywriting