A Noo Version of Yourself With NOOU

OUR MANDATE

We were tasked with creating the brand identity, packaging, and visual elements for NOOU, a nootropic supplement company. In collaboration with the team, we also developed strategic approaches and crafted slogan copywriting to strengthen the brand's positioning. The clever wordplay behind the name instantly sparked our creativity. Among the concepts we presented, the chosen design stood out for its bold, geometric aesthetic, which deeply resonated with the founders.

ABOUT​​​​

NOOU is a Wyoming-based nootropic supplement brand, launched by our longtime client and friend Oliver Kurt, alongside his team at The Good Stuff Guys LLC. The name "NOOU" is a clever play on words, reflecting both the supplement's category and the cognitive benefits associated with nootropics. Having experience in the supplement and natural health product industry, they plan to take over the world of supplements and personal improvement with this new brand.

EXPERTISE

Creative Direction + Branding + Graphic Design + Packaging + Strategy