O Saint Gym: Empowering Your Fitness Journey

MANDATE

Our mandate for O Saint Gym was to develop its brand identity, website, and overall visual aesthetic. We took a high-end approach to reflect the exclusivity of this private gym. For the logo, we crafted a hand-drawn silhouette of a fit man with angel wings, symbolizing strength and elevation, inspired by the slogan: "Mise en forme qui donne des ailes" (Fitness that gives you wings). The color palette features rich tones of gold, black, and grey, paired with a sophisticated serif font—an unconventional choice in the fitness industry that enhances the brand's luxurious appeal.

ABOUT

O Saint Gym is a private gym located in Montreal, Canada, founded by trainer Patrick Ste-Marie. The name draws inspiration from the founder's last name, embodying a personal connection while reflecting the gym's unique and uplifting philosophy.

EXPERTISE

Creative Direction + Branding + Graphic Design + Strategy + Web Design + Copywriting