Revitalizing Protein Co: A Fresh New Look

MANDATE

The Protein Co team enlisted our expertise to lead their company rebrand, aiming to reposition themselves and enhance their presence in the North American market. Our mission was to design a dynamic and distinctive brand logo while preserving key elements like their color palette and molecule shape. We integrated the molecule shape into a sleek, modern "P" to convey energy and innovation. Additionally, we developed a comprehensive visual identity, including iconography, new packaging design and structure, and custom patterns. Our goal was to evolve the brand and ensure it authentically reflects the premium quality of their products.

ABOUT

Protein Co is a leading natural supplements brand based in Quebec, Canada. Renowned for their high-quality protein products, they also offer a diverse range of health and performance supplements. Their mission is to provide premium-grade products while maintaining competitive pricing, ensuring exceptional value for their customers.

EXPERTISE

Creative Direction + Branding + Graphic Design + Packaging + Strategy