Introducing the New SHEGOALS Website
Reach Your Health and Fitness Objectives with SHEGOALS
We’re excited to announce the launch of our latest project—the newly redesigned website for SHEGOALS. From the moment we began, we were captivated by the brand’s vision, allowing us to leverage our expertise in both fashion and health & fitness industries to create something truly special.
Our Mission and Challenges
SHEGOALS is a versatile and dynamic brand with a wide array of offerings, making this project both rewarding and complex. As a gym, fitness clothing line, supplement brand, training program, and foundation, we needed to carefully structure the site to reflect the brand’s diversity. Our aim was to simplify the user experience for existing clients while creating an engaging platform for new, goal-driven customers worldwide.
When Angie, the company’s founder, approached us, her main request was to prioritize the fitness clothing brand within the e-commerce store while ensuring seamless navigation to the other products and services. To achieve this, we divided the site into three major sections: Shop, Fitness, and Foundation, each with subsections for easy navigation. Our copywriting was crafted to be both inspiring and feminine, perfectly aligned with the brand's primarily female audience.
About SHEGOALS
Founded by fitness trainer Angie Cherubin, SHEGOALS was born from her personal fitness and weight-loss journey, which has since inspired women nationwide. Over time, her growing community evolved into a flourishing brand. Offering a range of services and products—including a gym in the Montreal area, a fitness clothing line, supplements, and a foundation. SHEGOALS is dedicated to empowering women of all backgrounds with motivating and engaging content.
Key Features and Improvements
Improved Website Architecture
Enhanced Design and User Experience
Streamlined Product Organization with Upselling Tools
Loyalty Points Program to engage the community and boost sales
Centralized POS and E-commerce Payment Systems for efficiency
Expertise
Strategy + Website Architecture + Web Design + Integration + SEO + Implementation of Applications and Upselling Tools + Writing + Translation